What Is It?

“Lost” is a commercial we developed for a Cholula ad competition sponsored on the website Poptent.

What Did We Do?

The concept of the commercial is that a man is putting up “Lost” posters for his missing bottle of Cholula.  He flashes back to when he lost his bottle, and when he snaps back to reality he realizes that his picture of his Cholula bottle on all of his fliers has gone missing, implying that someone has stolen the image of his Cholula away from him, as well as his actual bottle.

The Nerdy Stuff

• Shot on a Canon EOS 7D with Canon 50mm f/1.8, Tamron 18-270mm Telephoto, Tamron 10-24mm Wide Angle, and Sigma 30mm f/1.4 lenses
• Edited in Final Cut Pro with Adobe After Effects CS5